Helis showcases their fashion design collection of 8 looks inspired by the exuberant world of casinos through their first-ever fashion film : BACK HOME.
For this video, I built a 72” diameter poker table as a central set piece for the models to gamble on. Astro turf was used to mirror the mateiral the brand previously used to make bags and shoes, Lining the constructed wood plywood table top with sections of pool noodles, I created a sloping edge that mimics nature. To push organic asethic further, I finished the table with touches of dirt, moss and“flowers.
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BACK HOME is focused around the idea of escapism in our hyper connected society Money and Casinos are the mecca for indulgence and overstimulation. This setting was juxtoposed with the green organic folds of the table to the provide a serial play house for the models.
Glamour was a keyword in my creative briefing for the video. Using the ambiance and the clothing design of the 60s 70s casino life as reference. I aquired props and other set pieces that would be linked to emulate that era. Cocoktail glasses, champgane flutes, ash trays and decorative plates that oozed glitz and glamour were selected to futher emulate the ideas of glutony.
As Helis (Clarisse Bessard & Elisabeth Atchadé) entered their last year as fashion design students at École Supérieur de Mode, they decided to try something new: their first-ever fashion film. From sketch to screen, 2 weeks of pre-production and 3 days of production, we gathered a team of passionate creative individuals to bring this vision to life.
